Help to define the way that consumers think about a company's goods or services; this can involve consistency of logos and colors, focused advertising spaces, and other approaches.

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a full-sized model of something that is used for studying, testing, or showing its features

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Rebranding is the creation of a new look and feel for an established product or company.

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Advertising is a marketing tactic involving paying for space to promote a product, service, or cause.